Key Insights: Assessed and improved an AI-powered mock interview platform, with automation tools that can save up to 75% in cost per screen and reduce turnover by 35%.

About the Client

A US-based technology company providing career tools for professionals, including AI-driven mock interviews, live interview coaching, and job tracking, to help them leverage their experience and potential.

The Challenge

The client wanted to evaluate the AI capabilities of their platform, identify opportunities for improvement, and explore the integration of new AI models.

The focus was on enhancing their mock interview tool, which simulates real interviews and delivers AI-powered feedback to users.

Marvik’s Approach

We began with a comprehensive diagnosis of the AI architecture, existing components, and the market problem the product addressed.

We prioritized three core features:

• Skills detection: assessing how accurately the system identified relevant competencies.
  
  
• Body language detection: evaluating non-verbal communication analysis.
  
  
• Audit of GPT-3–generated questions: reviewing quality, relevance, and diversity of automated interview prompts.
  

For each feature, we researched state-of-the-art approaches, proposed viable alternatives, and made targeted recommendations for potential machine learning implementations.

The Results & Impact

• Delivered a clear roadmap for AI enhancements across key features.
  
  
• Provided recommendations that could lead to up to 75% savings in cost per screen and a 35% reduction in turnover when implemented, based on industry benchmarks for AI recruiting tools.
  
  
• Positioned the platform for competitive differentiation in the HR tech space.
  

Automation in interviewing can make recruitment processes up to 90% faster while improving candidate quality, benefits the client can now move toward capturing with the recommended AI upgrades.

Why This Matters

By aligning AI capabilities with the platform’s strategic goals, we helped the client identify the highest-impact improvements, turning their mock interview tool into a more powerful, data-driven career development resource.