Key Insights

Developed AI-powered dumbbells with computer vision and accelerometer-based tracking, delivering accurate posture detection and real-time feedback. Result: higher user motivation and stronger product value.

About the Client

A fitness technology company that developed the world’s first AI-powered adjustable dumbbells. Their mission is to make training more engaging, personalized, and effective through smart technology.

The Challenge

The firm aimed to create an interactive fitness solution that worked seamlessly on limited hardware while maintaining accuracy. They needed a system capable of:

• Running efficiently on low-performance devices.
  
  
• Using accelerometer data and computer vision to detect exercise types and count repetitions.
  
  
• Delivering real-time feedback to users for motivation and progress tracking.
  

Marvik’s Approach

We designed and optimized AI-driven algorithms to meet the company's vision. Key capabilities included:

• Model optimization to improve efficiency on low-performance hardware.
  
  
• Bluetooth integration for enhanced tracking and real-time feedback via mobile devices.
  
  
• Pose estimation to ensure accurate posture detection and correction during workouts.
  

The Results & Impact

• Delivered an enhanced and accurate training experience, reinforcing the product’s value proposition.
  
  
• Increased user motivation through gamified training features.
  
  
• Strengthened the firm position as an innovator in fitness technology.
  

Why This Matters

By combining AI with fitness hardware, the firm redefined how users interact with training equipment. The solution not only improved accuracy and engagement but also paved the way for smarter, more interactive workout experiences that motivate users to achieve their goals.